This support is for the promotional activities abroad of firms operating in service sectors such as software, health, education, film, and contracting. The main purpose of the program is to increase Turkey's service exports in addition to its goods exports, thereby adding value to the economy.
This support is aimed at a wide range of organizations that export services:
The program supports modern marketing activities to promote your services abroad:
| Supported Promotional Activity | Scope and Examples | |
|---|---|---|
| 📢 | Advertising and Promotion Campaigns | Advertisements published on television, radio, newspapers, magazines, and digital platforms in target countries. |
| ✍️ | PR and Content Marketing | Public relations (PR) services, social media content creation, blog posts, and printed/digital catalogs. |
| 💻 | Digital Asset Development | Website design for overseas markets, multi-language content integration, and mobile application development. |
| 🏆 | Event Sponsorship | Sponsoring international fairs, conferences, seminars, and similar events in target markets. |
The promotional activity under the support (advertising, sponsorship, etc.) is carried out and the relevant expenditures are made.
An online application must be made via DYS (Support Management System) within 6 months at the latest from the date of expenditure.
Supporting documents such as the invoice, payment receipt, service contract, and evidence of the promotional activity (ad visual, website link, etc.) are attached to the application.