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Brand Protection Support

🛡️ Brand Protection Support (2025): Secure Your Global Assets

Overseas Brand Protection Support is a Ministry of Trade incentive aimed at supporting legal expenditures made against the imitation, unauthorized use, or unfair registration of brands registered abroad. This support emphasizes the importance of not only registering a brand but also actively protecting it during the branding process.

Who Can Benefit and Which Expenses Are Covered?

Who Can Benefit?

  • Turkish firms with a brand registered abroad

  • Capital companies that own the brand and are engaged in export

Which Expenses are Covered?

The program supports the legal and operational activities required to protect your brand abroad:

Supported Legal Activity Scope and Examples
⚖️Legal Consultancy and LitigationLawsuits filed against brand infringements, legal consultancy services, and attorney fees.
🔍Brand Monitoring and Objection ProceduresMonitoring services that track whether your brand is being imitated and the costs of objecting to similar brand applications.
🔄Renewal and Protection Against InterventionsRenewal of the brand registration and legal actions taken against interventions by third parties on your brand.

2025 Support Rates and Limit

  • Support Rate: 50% of legal and consultancy expenses

  • Support Duration: Maximum of 4 years for each brand

  • Annual Support Upper Limit: 2,860,670 TRY per company

Application Process and Strategic Notes

Application Steps

  1. 1. Fulfilling Prerequisites

    The brand for which support is requested must be registered in the relevant foreign country, and there must be a service contract with a trademark agent/attorney.


  2. 2. Making the Expenditure

    The legal service is received, and the relevant expenses are invoiced to the applicant company.


  3. 3. Application via DYS

    After the expenditure, the application is made through DYS (Support Management System) with supporting documents such as the invoice, lawsuit documents, contract, and payment documents.


Special Notes and Points to Consider

  • Since brand protection procedures are conducted on a country-by-country basis, a separate application and follow-up are required for each country of registration.

  • It is mandatory that the support application be made directly by the Turkish company that owns the brand.