The Turkish Goods Image Support is a Ministry of Trade incentive that provides financing for international promotional campaigns conducted nationwide to strengthen the perception of the “Made in Türkiye” brand abroad. The goal is to promote the quality, trust, and design power of Turkish products in target markets.
This support is aimed at Cooperating Organizations that conduct sectoral or general promotional campaigns, rather than individual firms:
The program supports almost every type of expenditure required for a large-scale promotional campaign:
| Supported Campaign Activity | Scope and Examples | |
|---|---|---|
| 📺 | Media and Advertising | TV, digital platforms, social media, newspaper, magazine, and outdoor advertisements (billboards, etc.). |
| 🎬 | Content Creation and PR | Promotional films, public relations (PR) activities, press releases, news content. |
| ⭐ | Brand Ambassador and Influencer | Collaborations with famous brand ambassadors and social media influencers known in the target countries. |
| 🌐 | Digital Assets | Campaign-specific websites, multi-language content creation, and international media buying expenses. |
| 🎉 | Events and Organization | Promotion-oriented fair organizations, launches, B2B events, and other marketing expenses. |
The detailed campaign plan (target audience, market, budget, media plan, etc.) must be submitted to the Ministry of Trade and pre-approval is mandatory.
Within the scope of the approved project, all expenditures are made directly by the cooperating organization running the event.
A support application is made via DYS (Support Management System) along with expenditure documents, media plan, contracts, visual and digital content.
The Ministry reviews the expenditures and campaign results. The support payment for approved expenditures is made in TRY.